ZOE HU ART

Design with clarity, built for impact.

I design digital experiences that are precise, intentional, and quietly powerful.

Get in Touch

Brand · Web · Visual Systems

A collection of tarot-style cards with Chinese mythological characters and symbols, arranged in a semi-circle on a white background.
A presenter stands on a stage in front of a large digital screen displaying information about a Dairy Ingredients and Nutrition Science Seminar, with a row of chairs and seated conference attendees in a dark auditorium.
The storefront of a pet grooming salon called Grooming Bar, with a bright blue facade, large window, and various signs in English and Chinese. Inside, people can be seen working, with plants and pet decorations visible.
Two paper packages with traditional Chinese tea art illustrations, tied with pink string.
Multiple smartphones displaying a family bonding app with various screens, including a logo, user interface with emoticons, and family activity options, all predominantly yellow-themed.
A cartoon-style character with white fluffy hair, wearing a purple and blue hoodie, dark blue pants, and light blue shoes. The character has a virtual reality headset with multicolored lenses over its eyes and is holding a small device near its face.
Illustration of four children holding hands, walking on a grassy hill with Chinese characters that say "Is this the mountain or the hill."

What I Do

Brand & Visual Identity

Strategic visual systems built to express brand essence with consistency and restraint.

Visual Communication & Layout Design

Clear and considered visual compositions that translate ideas into structured, coherent outcomes.

Web & Digital Design

Thoughtfully designed websites that balance aesthetics, usability, and narrative flow.

Design Systems & Guidelines

Scalable design frameworks that support long-term growth and cross-platform consistency.

Design, reduced to what truly matters.

“I believe good design is not about decoration, but decision-making.
Every color, layout, and interaction exists for a reason — to clarify meaning, guide attention, and create trust.

My work is rooted in structure, proportion, and clarity, with an emphasis on systems rather than isolated visuals.”

Why thoughtful design matters

In a saturated digital landscape, clarity becomes a competitive advantage.
A strong visual system not only looks refined — it communicates intention, builds trust, and supports decision-making.

Design should feel effortless, even when it’s carefully constructed.

Contact us.

coolbbhu@gmail.com