Zoe Hu — Visual & product designer who draws, designs and ships.

See the work ↓

I draw it. I design it.
I ship it.

From a hand-drawn character to a full brand system to a live website — I like taking an idea all the way.

Illustration & IP

Characters and worlds with a heartbeat.

Brand systems

Identities that stretch from box to stage.

Digital products

Interfaces that feel calm and clear.

Prompt to Product

Ideas I design and ship with AI.

Selected work

Five projects I'm proudest of. Keep scrolling — they stack.

01 / 05

SoulClaw

A browser studio where anyone can preview, tune and export an AI character's personality — in seconds.

Prompt to ProductAI tool2026
View case →
SoulClaw
02 / 05

Snack Archive

300 childhood snacks from three generations of China — researched, rescued and made searchable before they disappear.

Prompt to ProductDigital archiveSelf-initiated
View case →
Snack Archive
03 / 05★ Outstanding Graduation Design Award · 2025

Chasing the Stars

The 28 Lunar Mansions of ancient Chinese astronomy, reimagined as a collectible, playable card set.

Brand systemIllustrationCard design
View case →
Chasing the Stars
04 / 05

Ozon Festive Gifts

One gift-box system for Ozon Global — stretched across New Year, Dragon Boat and Mid-Autumn.

PackagingVisual systemOzon Global
View case →
Ozon Festive Gifts
05 / 05

FamilyBond

An app that helps older parents and their busy grown-up kids stay close — gentle colour, big type, zero confusion.

Product designUX/UIMobile app
View case →
FamilyBond

More work

All projects →
AFI Beijing Seminar
Event identity · 2025AFI Beijing Seminar
GULULU Grooming Bar
Visual identity · 2024GULULU Grooming Bar
Yunbao
IP character · 2024Yunbao
Beyond the Mountains
Illustration series · 2022Beyond the Mountains
Sages & Talents Tea
Packaging illustration · 2022Sages & Talents Tea

Fragments.

A little corner to play — sketches, posters and letters made just because.

About

Hi, I'm Zoe Zoe's illustrated self-portrait. I started with a pencil , fell for brand systems , and now I ship my own products with AI .

Brand & identityUX/UIIllustration & IPAI-assisted building More about me →